How Furrever Came About...
Welcome to Furrever Clothing Co.
At Furrever Clothing Co., clothing allows you to honor your pet in a tasteful, understated way. A small embroidered paw print, a silhouette on a sleeve, or your pet's name stitched inside a collar creates a personal tribute that's meaningful to you without being overwhelming to others. It's a beautiful way to keep their memory close while going about your daily life.
Our Story John sat on the worn leather armchair, the silence in the house a heavy blanket he couldn't shake off. It had been a month since Rusty, his 12-year-old Irish Setter, had passed. The house, once filled with the rhythmic thump-thump of Rusty's tail and the gentle jingle of his collar, now felt hollow. Rusty wasn't just a dog; he was John's shadow, his steadfast companion through the darkest years of his life. At 52, John had watched his entire world crumble. A failed business venture had swallowed his life savings, his wife had left, and then came the grim diagnosis: cancer. He felt as if he was drowning, but Rusty was his lifeline. The dog would lie by his side during chemotherapy, a warm, furry weight of comfort. He'd nudge John's hand with his wet nose, a silent promise that everything would be okay. One day, John was walking by the river, lost in a fog of despair. He didn't see the slick patch of mud, and his foot slid out from under him. He tumbled into the icy water, the shock stealing his breath. Rusty, ever vigilant, barked frantically from the bank before plunging in after him. He grabbed the sleeve of John's coat, his powerful jaws pulling and tugging until he'd dragged a shivering John back to shore. It was a miracle, and it was a wake-up call. That dog, a creature of pure, unconditional love, had saved his life. He couldn't give up. After the cancer went into remission, and with his life still in pieces, John knew he had to honor Rusty's memory. He thought of all the pets who had been more than just animals—who had been family, saviors, and teachers. He started with a single sewing machine in his garage, a tribute born from grief and gratitude. He called it Furrever Clothing Co. The company's mission was simple: to create high-quality apparel dedicated to the memory of beloved pets who had passed on. Each item would have a small, meaningful detail—a subtle paw print on the cuff of a shirt, a stitched silhouette of an animal on a hat. The company’s motto was "Furrever in our hearts," a testament to the idea that our pets never truly leave us, but instead leave us better people for having owned them. The first shirt John designed was a simple grey t-shirt with a small, embroidered Irish Setter. He sold it online, and the response was overwhelming. He realized he wasn't just selling clothes; he was selling a shared experience of love and loss, a way for people to keep their memories close. John’s life had been stripped bare, but through the memory of his loyal friend, he had found a new purpose. The silence in his home was still there, but now, it felt less like an absence and more like a quiet tribute. John knew that somewhere, Rusty was still watching over him, wagging his tail.
Our Mission
We're committed to providing you with clothing that not only looks great but feels great too. Whether you're dressing up for a special occasion or looking for everyday essentials, we've got you covered.
Why Choose Us?
- Quality materials and construction
 - Affordable pricing
 - Excellent customer service
 - Fast and reliable shipping
 
Thank you for choosing Furrever Clothing Co. We're excited to be part of your style journey!